In his Jerusalem Post column, Gol Kalev applies Herzl frameworks to understand better the biblical story of the 12 spies (this week’s Parasha), and through that, of today’s reality:
Perception vs reality through the story of the 12 spies
Excerpt:
Herzl, through the protagonist, explains just how easily public opinions can be swayed: “Next time someone praises a work of art, the spirit of a man, or the beauty of a woman, check carefully who is the speaker: Is he a fool or a promoter?”…..In the decade that followed, Herzl carefully studied the strategies of a real-life promoter: Otto von Bismarck, who unified Germany. “And out of what was this unification created? Out of ribbons, flags, songs, speech,” Herzl writes in 1895…… Just as the perception created by the promoter in Herzl’s story defeated the reality of a mediocre singer; just as the perception of the glamorous life of fruits-de-mer cuisine in Egypt defeated the reality of “iron plant” enslavement, so did the perception created by the 10 spies of “a land eating its inhabitants” defeat the reality stated by Joshua and Caleb: “the land is very very good.” Full Article
This is part of Kalev’s vision to apply Herzl to today’s strategic issue. This is done through the Judaism 3.0 Think Tank, his articles, and events
Kalev, also does so in his ground-breaking book, Judaism 3.0, showing how Judaism is transforming, and Zionism is becoming its organizing principle.
Amazon page: Judaism 3.0 – Amazon
The book’s website: Judaism-Zionism.com

The next Judaism 3.0 event at the Begin Center will be on July 11. Details and Registration: Anti-Zionism as the new Antisemitism – A Judaism 3.0 debate
Press releases of recent events:
Amb. Michael Oren and Gol Kalev discuss Judaism 3.0
Zionism and the Nationalism-Universalism debate
From Tel Aviv to Jerusalem – Zionism’s religious revival
Prof. GIl Troy and Gol Kalev debate the thesis of Judaism 3.0
A revolutionary approach to countering Israel-bashing
About Judaism 3.0: In this landmark book, Gol Kalev demonstrates how Zionism has turned into the organizing principle of Judaism. Analyzing long-term shifts in Israel, Diaspora Judaism as well as global trends that impact the state of Judaism, Kalev shows how Zionism has become the primary conduit through which both Jews and non-Jews relate to Judaism – in the positive and negative alike. More
Endorsements for Judaism 3.0:
“Gol Kalev does not just know Theodor Herzl – he lives and breathes Theodor Herzl…This book should trigger the conversation the Jewish community needs about Israel, Zionism, Judaism and Identity. Bravo!”
Professor Gil Troy, author – The Zionist Ideas
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“A courageous thesis that must be part of any serious discussion of the future of Israel and the Jewish people.”
Michael Oren, historian, former ambassador of Israel to the United States
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“Kalev picks up where Herzl left off…A must read for people of all religious and political backgrounds who want to get a deeper understanding of the state of Zionism and Judaism today.”
Fleur Hassan-Nahoum, Deputy Mayor of Jerusalem
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This book should play an important role in the discussions about the future of world Jewry and its relations with Israel.”
Natan Sharansky, former Chairman of The Jewish Agency, former Deputy Prime Minister of Israel
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“Gol Kalev’s book has the merit to transform the very essence of the State of Israel to becoming an objective expression of Jewish identity“
Dr. Georges Yitzhak Weisz, author – Theodor Herzl: A New Reading
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“This book has sparked as much conversation as it has because the premise is so interesting, so counterintuitive and demands of us that we think many things anew. That is perhaps the greatest gift a book can give.”
Dr. Daniel Gordis, author – We Stand Divided
Inquiries and questions: info@Judaism-Zionism.com